For ambitious developers aiming at high-performing AR solutions, Wikitude is the replacement. It offers advanced AR features like multiple object tracking and allows integration with other native AR frameworks. Blippar, however, is ideal for creators focusing on simpler, no-code AR content creation and has significant partnerships with global brands.
Key Differences Between Wikitude and Blippar
- Wikitude’s SDK 9 Expert Edition introduces advanced AR features like multiple object tracking, making it ideal for high-end AR solutions.
- Blippar prioritizes a no-code AR creation approach, making it simpler for content creators with the introduction of its free-to-use tool, Blippbuilder.
- While Wikitude works independently or alongside ARKit and ARCore, Blippar has executed extensive partnerships with large companies like PepsiCo and Procter & Gamble.
- Both feature location-based AR, but Wikitude’s conception has been debated due to the accuracy of GPS, compass, and motion sensor.
| Comparison | Wikitude | Blippar |
|---|---|---|
| Initial Release | 2008 | 2011 |
| Type of AR | Location-based, image recognition, SLAM | Smartphone-based, location-based |
| Notable Recognition | 2017 Best Developer Tool at Augmented World Expo | CNBC’s global ‘Disruptor 50’ list, Most Innovative AR Company by Fast Company in 2018 |
| Operating System Compatibility | Android, iOS, Windows | Primarily Smartphone Platforms |
| Software Development Kit (SDK) | Yes, since 2012 | Not specifically mentioned |
| Latest Tech Development | SDK 9.0 Expert Edition in 2020 | Blippbuilder, a no-code AR creation tool |
| Unique Feature | Allows recognition and tracking of multiple 2D images in challenging environments | First AR product launch with OnePlus Nord |
| Funding and Acquisition | Acquired by Qualcomm in 2021 | Bought out of administration by investment firm headed by Nick Candy in 2019. Raised $5 million in pre-Series A round in 2021 |
| Notable Collaborations | 20+ AR-specializing agencies have tested and approved | Partnerships with GSK, Porsche, Jaguar Land Rover, PepsiCo, Cadbury, L’Oréal, Procter & Gamble |
What Is Wikitude and Who’s It For?
An original beacon in the field of location-based AR experiences, Wikitude hails from Salzburg, Austria, where it started its journey in 2008. Known for being a versatile toolkit for AR developers, Wikitude boasts a software development kit (SDK) used extensively for image recognition, tracking, 3D model rendering, and location-based AR, making it a favorite among tech enthusiasts and developers across Android, iOS and Windows platforms.
It is especially intended for those looking to develop high-performing solutions in augmented reality, with sophisticated features and powerful integration options with external native AR frameworks such as ARKit and ARCore.
Pros of Wikitude
- Powerful SDK with features for image recognition & tracking, 3D rendering, and location-based AR.
- Compatible with major platforms like Android, iOS, and Windows OS.
- Introduced advanced AR features for Unity experts via SDK 9.0 Expert Edition.
- Recognizes and tracks multiple 2D images even in challenging environments.
- Direct support for ARKit, ARCore without integrating them through Wikitude.
Cons of Wikitude
- Its location-based AR technology could be argued not to qualify as AR due to GPS, compass, and motion sensor accuracy.
- As it’s optimized for smart eyewear devices, it might not be as effective on regular screens.
What Is Blippar and Who’s It For?
Blippar is UK’s first tech unicorn that delves into the domain of content creation and augmented reality (AR) publishing. Founded in 2011, the company has consistently expanded its range of products to include AR, content creation, and a design studio, making it a preferred choice for enthusiasts and professionals in the tech, design and advertising industries.
With its no-code AR creation tool, Blippbuilder, Blippar has made AR creation accessible even to non-tech amateurs interested in bring their visions to life in the AR space.
Pros of Blippar
- Diverse product range including AR, content creation, and a design studio.
- Pioneered in offering a no-code AR creation tool, known as Blippbuilder.
- Strong partnerships with leading brands worldwide.
- Featured in prestigious accolades like CNBC’s ‘Disruptor 50’ list and Fast Company’s ‘Most Innovative AR Company’.
Cons of Blippar
- Faced financial trouble and insolvency proceedings in 2018.
- The shift from creating AR experiences to a SaaS platform for AR creation might not appeal to all users.
The Verdict: Wikitude or Blippar?
In the dichotomy that is Wikitude vs Blippar, let’s determine which advanced AR technology best suits distinct audience segments.
AR Game Developers
In the arena of game development, Wikitude is superior due to its advanced SDK features, supportive for cylinder tracking, multiple object tracking, image tracking. Paired with its ability to work cohesively with AR frameworks like ARKit and ARCore, game development with Wikitude is streamlined.
AR for Marketing
Blippar sways in favor for marketers. With its past partnerships with notable brands like GSK, Porsche, Jaguar Land Rover, and its innovative AR product launch with OnePlus Nord, Blippar has consistently endorsed its product specialization in AR content creation for advertising.
AR for Content Creators
Content creators with zero coding skills might lean towards Blippar due to its valuable Blippbuilder, a no-code AR tool that democratizes AR creation for all. This facilitates easy AR content creation even for novices.
AR Specialists
AR-specializing agencies reposing faith in Wikitude isn’t sheer luck. Its comprehensive SDK, inclusive of high-end image tracking, multiple trackers and AR foundation support, betokens Wikitude as the prominent choice for AR experts seeking high-performing solutions.
Google Snippet: Between Wikitude and Blippar, the former excels in delivering high-performing AR solutions, while the latter shines in AR content creation and marketing. Deciding between them necessitates audience-specific considerations.
