Worldcast is tailored for artists, businesses, and creators seeking hassle-free AR creation with no coding required. It provides a broader content compatibility and economical pricing, perfect for sectors like retail, tourism, and education. On the contrary, Wikitude, with its advanced AR features like SLAM and multiple trackers, is suited for experts aiming for more complex, high-performing AR solutions.

Worldcast vs Wikitude

Key Differences Between Worldcast and Wikitude

  • Coding: Worldcast requires no coding, optimal for beginners, artists, and businesses. Wikitude demands expertise for implementing advanced AR features.
  • Features: Worldcast offers marker-based, markerless, and geospatial AR content placement. Wikitude provides advanced AR features like SLAM, multiple trackers, and image tracking in challenging environments.
  • Platform: Worldcast is a browser-based platform. Wikitude, on the other hand, is an SDK, compatible with Android, iOS, and Windows OS, optimized for smart eyewear devices.
  • Price: Worldcast offers a simple pricing with no contract required. Pricing for Wikitude depends on the selected SDK package.
ComparisonWorldCAST ARWikitude
Platform TypeWeb-basedApp+SDK
Coding RequirementNoYes
Immersive ExperienceYesYes
Editor FeaturesSpatial editorImage recognition & tracking, SLAM, and 3D model rendering
AccessCreators, artists, businessesDevelopers, agencies
Sectors ApplicabilityEducation, non-profit organizations, tourism, retail, real estateDepends on developer’s discretion
AR Content PlacementMarker-based, markerless, geospatialImage recognition, geolocation, SLAM
Import Media3D Models, animations, 2D imagesDependent on external app capability
Major Use CasesOnline Retail, Storyboarding, Education, Brand Awareness, TrainingDepends on application built with SDK
External IntegrationSketchfab, CanvaExternal native AR frameworks like ARKit, ARCore
Pricing$10/cast/month for business useDepends on chosen tier
Platform SupportiOS and AndroidAndroid, iOS, Windows, smart eyewear devices
Analytics SupportYesDepends on implemented app
Companion Software NeededNoYes
Export Support.PNG, .JPG, .MP3, .MP4, .GLTF/GLBApplication dependent

What Is WorldCAST and Who’s It For?

WorldCAST is an AR web platform that provides the tools to create immersive, interactive experiences without the need for coding. The platform provides a spatial editing feature and is accessible to creators, artists, and businesses alike. Industries such as education, non-profit organizations, tourism, retail, and real estate can benefit greatly from the services provided by WorldCAST. It is perfect for those seeking a simple, budget-friendly, flexible solution for AR content creation.

Colorful 3D model being manipulated on the WorldCAST platform by a professional artist in a modern workspace.

Pros of WorldCAST

  • No coding required
  • Marker-based, markerless, and geospatial AR content placement
  • Canva and Sketchfab integration for better flexibility and creativity
  • Affordable business model with no upfront cost
  • Supports iOS and Android platforms

Cons of WorldCAST

  • Lack of support for FBX/OBJ/DAE, though it is under development
  • Requires internet access for functionality
  • Some design limitations due to browser-based platform

What Is Wikitude and Who’s It For?

Founded in 2008, Wikitude initially provided location-based AR experiences through its World Browser App. It introduced an SDK in 2012, with features such as image recognition & tracking, 3D model rendering, video overlay, location-based AR, and SLAM. With optimizations for smart eyewear devices, Wikitude is perfect for developers and AR enthusiasts specializing in creating high-performing AR solutions, including for external native AR frameworks like ARKit and ARCore. It is also a preferred AR solution for leading AR agencies worldwide.

Colorful screenshot of Wikitude in action on a smartphone, operated by a developer in an innovative tech workspace.

Pros of Wikitude

  • Robsut SDK with diverse AR features
  • Compatible with Android, iOS, and Windows OS
  • Supports tracking of multiple objects and images simultaneously
  • Ability to work standalone or in conjunction with ARKit and ARCore

Cons of Wikitude

  • Location-based AR accuracy debated due to reliance on GPS, compass, and motion sensors
  • Advanced features might present a learning curve for beginners
  • Additional cost for ‘SDK 9.0 Expert Edition’

Worldcast or Wikitude: The Final Showdown

Now to the heart of the matter: which of these AR/VR tech titans should you align with? Let’s dissect this for different audience segments.

The No-code Navigators

For developers looking for a no-code solution, Worldcast stands superior with its robust spatial editor feature. If you’re an artist, creator, or a business wanting a barrier-free creativity, Worldcast is your ideal choice, offering 3D model imports, extensive 2D image capacity and no contract sign-up.

A no-code navigator meticulously crafting an augmented reality experience using Worldcast's user-friendly interface

Sector Specific Strategists

Worldcast’s versatility shows in its swaying power among sectors like education, non-profit organizations, tourism, retail, and real estate. With Canva integration and a promising future support for OBJ, this platform is a no-brainer for industry veterans.

A sector-specific strategist utilising Worldcast's comprehensive features for the education and tourism sectors

Developers Dialled into Location-based AR

Conversely, the Wikitude SDK brings remarkable performance for those in need of precise, location-based AR applications. Regardless of the ongoing debate surrounding its authenticity, Wikitude’s pioneering SLAM technology boosts developers’ confidence.

A developer dialled into location-based AR, utilising Wikitude's advanced SDK and SLAM technology

The Unity Elites

The Unity savants seeking advance AR features for high-performing solutions will find the 2020’s SDK 9.0 Expert Edition in Wikitude a very favourable companion. High-end image tracking, cylinder tracking, object tracking, and multiple trackers spell positivity for the experts.

Unity elites working on a complex AR project using Wikitude's SDK 9 Expert Edition

Worldcast shines for the no-code navigators and industry veterans looking for an easy, immersive AR creation. However, any developer desiring complex location-based AR or leverages the power of Unity, Wikitude emerges as an undisputed juggernaut.